Spiking Isn’t Just for Drinks

Spiking Isn’t Just for Drinks

I have a lot of respect for chain restaurants. I also have a lot of envy, too – because they have such a big advantage over us independents, particularly in advertising.

You can’t get through the day without being bombarded on TV with countless commercials. And some are pretty good. “Crabfest” at Red Lobster, Olive Garden’s “When you’re here, you’re family,” even the “Grand Slam” ads from Denny’s.
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