A few years ago, Joanne and I came upon a new restaurant concept in London.
It was called BURGER & LOBSTER. The quirky premise was that you could order a burger…or lobster. That was it.
I like the idea of doing a few things well…and they did. The LOBSTERS were around $30 and sweet tasting…being steamed first, then finished on the grill and served with lemon-spiked drawn butter.
The BURGERS were a whopping 10oz. with tons of umami (achieved in part by incorporating a dash of fish sauce in the patty). The cushy brioche buns were glossy and made from scratch.
This wasn’t Burger King or McDonald’s. The restaurant had a smart polished casual attitude, with a pronounced “high-low” vibe – an understated friction that matched its juxtaposition of high-end, pricey lobster with low-end, people-pleasing burgers.
They must be doing very well because, as Joanne and I noticed when we were in London recently, they now have nine locations.
A similar line of thinking can be seen at LE COQ RICO on a little street near Montmartre in Paris. It’s there that celebrated chef Antoine Westermann operates his chicken-only restaurant. It’s definitely not a KFC or Popeye’s.
Some people will say, “I never eat chicken in a restaurant. I can make chicken at home.” I disagree with that. I’m of the opinion that the chef may know something about poultry that I don’t. Moreover, elevating the mundane presents the chef with a real test of his or her skills. Lobster is almost guaranteed to impress; it takes skill to create a knockout chicken dish.
And Westermann does.
First and foremost, he only uses LANDES CHICKENS from Gascony region in southwest France (more about them later), and he roasts them low and slow. Yes, they are expensive…but Landes chickens are flavor champions. I don’t have the skills to describe just how good his chicken is. You’re just going to have to trust me.
So, as Joanne and I visited London a few weeks ago, I was intrigued to learn that the person behind the iconic BOB BOB RICARD in Soho had birthed a new and clever restaurant a mere skip across the street.
It’s called BÉBÉ BOB and the menu says loud and clear….”YOU MAY ORDER ANYTHING, AS LONG AS IT’S CHICKEN OR CHICKEN”.
That’s just the first rule, by the way. There’s also this: “NO PARTIES LARGER THAN FOUR. LARGER GROUPS WILL NOT BE ACCOMMODATED.” And this: “YOU MAY HAVE YOUR TABLE FOR NO MORE THAN ONE HOUR AND FORTY-FIVEMINUTES.” (You know how I feel about that last one).
It’s pretty cheeky and supremely confident for a restaurateur to state that. It’s also a bit arrogant. And I sure don’t think it represents hospitality.
However, in a world where we’re too often saturated with options, it’s weirdly refreshing to be presented with a menu that does away with them altogether. Sometimes freedom FROM choice is as liberating as freedom OF choice.
I told the waiter, “I’ll have the chicken.” Joanne chimed in, “Me too”.
The dining room is at once contemporary, smart and Art Deco-y, with black marble tables, plush, cherry-red carpets, and velvet chairs. (As Grace Dent of the Guardian wrote, “It gives off ‘chicest dining option on a swanky 1960s cruise ship, complete with a swarm of seagulls chasing you from Civitavecchia to Cartagena’ vibes; it also zings with ‘restaurant adjacent to a Monte Carlo poker table where James Bond might woo Honey Ryder.’”) If you go, ask to be seated in the crimson, elevated rear section of the restaurant, and request one of the corner tables – #32 or #33. They’re the cat-bird seats where you’ll have a vista of the entire dining room and all the action that makes Bebe Bob as fun as it is delicious.
As with Burger & Lobster, there is a dichotomy at play. Here you are, sitting in this SNAZZY DINING ROOM EATING HUMBLE CHICKEN and at the same time downing flutes of CHAMPAGNE while spreading OSETRA CAVIAR and crème fraîche on tiny delicate warm blini pancakes with a mother-of pearl baby spoon. It’s COMFORT FOOD WRAPPED IN GLAMOUR.
There is no such thing as moderation at BEBE BOB.
Earlier I mentioned LANDES CHICKEN. Order Bébé’s signature Chicken for Two and that’s what you’ll get. This pampered poultry from Gascony roams freely in the open air. The birds are milk-fed and finished with local grain the last two weeks before “harvesting.” This creates a juicy layer of savory fat under the skin while providing a firmer under-the fork texture and deeper flavor. This is the same chicken that Helene Darroze serves at her Michelin three-star restaurant at the Connaught in London.
Joanne and I began with an amuse bouche of caviar, followed by a pair of deep fried CHICKEN SCHNUGGETS (chicken schnitzel), one with black caviar, the other with golden trout roe.
Someone let the pig out because I had to have the ANCHOVY EGG MAYONNAISE with Cantábrian anchovies in addition to a LEMON CREAM DONUT topped with caviar.
SHRIMP COCKTAILS were next. Bébé Bob’s version features king prawns blanketed with a pink sauce of mayo, a little bit of ketchup, lemon juice, Worcestershire and VSOP Cognac. It’s called “Mary Rose Sauce.” Oh yes…a few mini-type McNuggets are added.
We didn’t have order the manhole-size crispy CHICKEN SCHNITZELS, made from the “breast of slow-grown Cotswold white chicken,” but plenty of other diners did. They come with a simple lemon wedge on top but can be upgraded with a scoop of caviar.
Instead, Joanne and I opted for the Landes rotisserie chicken. It was supremely juicy, golden-skinned and artfully plated in a sort of yin-yang geometry and came with a small vessel of creamy chicken jus for topping.
Sides were rich and remarkable. We ordered the chicken fat-roasted potatoes with thyme, rosemary and garlic, and “Truffled Cauliflower Cheese,” which featured delicate cauliflower cooked in Mornay sauce with truffle, parmesan and cheddar. Each side runs about $9.
For dessert, we shared a CLASSIC TARTE TATIN with Calvados ice cream and an order of wonderfully decadent PROFITEROLES, filled with whipped Guernsey Cream and served with Valrhona dark chocolate sauce.
So, to me, it looks like specializing in just one item and doing it exceedingly well sounds like a crowd-pleasing formula these days.
What on Earth could be next?
Could it be what the famed radio duo Bob and Ray predicted some years ago? HOUSE OF TOAST?
Of course you’d have several choices…lightly toasted…medium…or almost black. And one could choose white bread…whole wheat…rye…maybe even pumpernickel. A broad selection of spreads would also be on offer. Think peanut butter…strawberry jam…grape jelly.
And for us Minnesotans: white bread toast and butter.
WTF
PHIL